Make It Real

Creative automation and industrialization of AI pipelines

Make It Real – AI automation for fashion and retail developed by Chiron with generative models
Make It Real – AI automation for fashion and retail developed by Chiron with generative models
Our Solution

Chiron led the architectural design and industrialization of the AI system, building an end-to-end infrastructure to orchestrate models, data, and services.
LoRA was introduced to optimize the fine-tuning of image-generation models, with automated Airflow pipelines for training and deployment. The infrastructure was standardized on GCP with Terraform and Kubernetes, integrating ComfyUI and FastAPI for advanced tasks and centralized control. Model management was optimized with PyTorch and versioning workflows on Google Cloud Storage.

Results

The new system reduced deployment time from days to just a few hours, enabling parallel management of multiple models and projects. Makeitreal transformed its AI from an experimental lab environment into an industrial, scalable platform ready for the international market, solidifying its position as a technological hub in the field of Generative AI applied to fashion.

Starting Point

Makeitreal is an Italian startup specialized in generative AI for fashion and retail. The company develops automatic visual content creation solutions and digital twins for brands and creative agencies. As demand grew, Makeitreal needed to transform its experimental AI processes into scalable industrial pipelines capable of delivering stable, automated services to enterprise clients.

© 2025. All rights reserved.

Chiron – AI solutions, data science, and technology development for startups and innovative company
Chiron – AI solutions, data science, and technology development for startups and innovative company

Milan Office
Via Roberto Lepetit 8/10 - 20124 Milano
+39 0200 700646

Treviso Office
Via L. Galvani, 6/A - 31027 Spresiano TV
+39 0422 262 208

Chiron SRL
chironai@pec.it
P.IVA: 04460350277

Capitale: € 5.000

Camera di commercio di Treviso e Belluno

REA TV – 453446