DILS
Figurino AI: catalog-driven outfit generation
Figurino AI started as a creative tool for generating outfits, without being designed to integrate with the real catalogs and eCommerce flows of the client company, DILS.
We built an MCP-based agentic system connecting the company PIM to Figurino AI, with a central MCP server orchestrating the integration between catalog and creative engine. Product data is read directly from the PIM and turned into coherent inputs for AI generation, including multilingual translations aligned to brand and internal taxonomies. Around this system we built a workflow orchestration that enriches product sheets, handles automatic tagging and coordinates the generated visual content.
The ability to run advanced thematic queries directly on the real catalog, with automated workflows between catalog, content and AI generation. For DILS this meant a drastic reduction in manual work and hand-offs between teams, greater content consistency across catalog and communication, and faster, more scalable processes for eCommerce and marketing.