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We were chosen among the Top 50 AI CEOs of 2023.

Artificial intelligence is becoming increasingly important in the marketing world because it gives companies the ability to collect, analyze and use data more efficiently. This allows companies to better understand their customers and create ad hoc campaigns.

A huge amount of data enters our lives every day. From the links we click to the boxes we check, data is everywhere. Organizations use data to refine their products, improve their services, and deliver highly personalized user experiences. However, it is necessary to make sense of all the data that is stored.

From 2021, marketers have rethought their strategies to recover from the consequences that Covid-19 has brought. As boring as it may be to talk about the pandemic, research conducted by the esteemed consultancy McKinsey found that between March and August 2020, “one in five consumers switched brands and seven in ten tried new digital shopping channels”.