DeLonghi
Brand reputation and customer insight analytics
Before Chiron stepped in, DeLonghi’s brand reputation data was scattered across external tools: present, but neither integrated nor exploited analytically in a structured way.
We built an ETL system that collects data from external services such as Brandwatch through Cloud Functions and API ingestion, normalising it into an analytical data lake on BigQuery. On top of that base we built a semantic layer with LookerML, which powers the analytical dashboards now used by the marketing and brand teams.
An automated pipeline that brings brand reputation data into a single analytically queryable base, with dashboards for continuous monitoring of brand perception against competitors, rapid detection of anomalies, trends and emerging topics, and marketing decisions driven by real data.